GO TO THE SOUND OF THE GUNS

13
January / 2021

An Army tank company comprised of 14 tanks rolls across the uneven terrain, all tanks scanning their  assigned sectors of fire. They take up an enormous amount of real estate, not simply because of the  sheer size of the vehicles but because of the necessary spacing between them. This spacing keeps the  tanks far enough apart that a single enemy round is less likely to disable or destroy multiple tanks.  

There is one company commander, who is positioned near the center of the company as it moves.  Suddenly, one of the tanks on the right is in contact – meaning it is now in a firefight with an enemy  element. That part of the formation is now the most dangerous place to be, and the commander is far  away from the action. Simple logic says that the commander stays clear of the gunfire and assesses the  situation from where he is, which might be the right call in certain circumstances. More often than not,  however, the commander’s job is to move toward the tanks in contact so he can have an accurate  picture of what’s going on. His job is not to maneuver the individual tanks – that’s the job of his  subordinate leaders – but to assess the situation and decide if he needs to maneuver another tank  platoon to develop the situation or take action in some other way. Moving towards the sound of  120mm cannon fire is probably the least safe alternative, but it’s where the commander has to be. The  leader should not get involved in the minutiae in such a way that they get in the way of their  subordinate leaders, but a leader must go to the sound of the guns. 

In a much less serious way, it’s equally important for a business leader to be close enough to the chaos  to be able to know what’s going on and decide what needs to happen next. Every leader in business has  had the feeling in the pit of their stomach when they learn of some problem or impending problem  within the organization. Often, the easiest thing to do is to let the situation play itself out so you can  learn what’s going on. Or the leader might ask around a bit to see what other people know and then  ‘see what happens next’. Many years ago, a great leader named Dave Haas told me that when I suspect  that something bad is happening within my organization, my job is to dig until one of two things  happens – either I discover what’s wrong or I discover that there is nothing wrong. But I must keep  digging until one of those two things is proven correct.  

To use another example from the corporate world, a leader steps into a cultural problem that has existed long before he/she ever arrived. Everyone knows that it’s a problem, but no one is willing to  step into the fray – where the bullets are flying – and act. When action is necessary, the leader’s job is to  act. Analysis and thought are certainly important steps, but that’s exactly what they are – steps. They are not ends in and of themselves, but tools the leader must use to make a correct call. Leadership is an  action-oriented activity. Endless analysis, or analysis for the sake of itself, can seriously hamstring an  organization. Moreover, analysis is often used as an excuse to NOT act – because we need to ‘further  analyze the problem’ or because ‘we’re not sure what the effects of the decision will be’. The right thing  to do is the right thing to do regardless of the consequences. Do not let the necessary analysis of a  problem rob you of one of the most essential traits of a leader – the courage to do the right thing. 

Solving problems, making difficult calls or resolving conflict are all challenging things, no matter how  much leadership experience you have. And you’ll get it wrong sometimes. But when challenging  circumstances present themselves or when a crisis arises, the leader’s job is to be present – to go to the  sound of the guns. Only by being present in the situation can the leader know what should happen next.

About the author

Shane Walsh
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Shane Walsh brings deep and successful operational, business development, leadership, and management experience spanning six different industries that includes military service. Shane is the son of a Founder who built a small industrial equipment rental company in Houston, Texas and sold the company to a large private strategic acquirer shortly after Shane joined the business. While transitioning and scaling the company from a family-owned business to a multi-site corporate enterprise with no employee turnover, he rose to the position of Division Vice President and led the business through two private equity sales and two recapitalizations over the next six years. Shane oversaw the growth of the business from 14 to 50 employees, and revenue growth from $4M to more than $18M. During this growth, the company introduced new products and services and expanded its footprint into new geographic territories, including three new regional offices.

During his tenure, Shane identified, interviewed, hired, and trained each of the additional personnel in the company; designed and executed all of the personnel training programs; and developed expansion plans for new employees and new regional offices, all of which led the organization to significant profit increases in their first years of operation.

Shane later served as Senior Vice President of a Houston-based oilfield services business and supervised the well service and water transfer businesses in Texas, Colorado, North Dakota and California. His division included 200 employees and generated revenues of over $45M. After relocating to Austin in 2013, Shane served as Director of Business Development for an Austin-based software company specializing in RFID-enabled asset management.  He was also recruited to serve on the Board of Directors of a venture-backed technology company.

Shane also gained valuable leadership and management experience as a Field Director for a nationwide financial services company, where he identified, assessed, recruited, trained and led a team of investment professionals providing structured products and services. His personal production ranked in the top 5% of his peer group, and his team rose to become the top ranked unit among his peer groups in the Southern region of the United States.

In 2015, Shane co-founded a venture capital firm with another Army veteran to invest in Texas-based technology companies with significant early traction and a proven product.  Most importantly, the firm based investment decisions largely on the leadership ability of the team in place – not simply on their intelligence or ability to innovate.  Shane built all of the firm’s processes, procedures and infrastructure and served as the operating partner of the firm.

Most recently, Shane served as the Chief Operating Officer for a large commercial real estate firm in Austin. Shane led efforts to build structure and sustainability into the business during a period of rapid growth, and simultaneously launched a new investment fund to invest in Austin-based commercial real estate projects.

Shane currently serves as President of Rent Equip, a private equity-backed company headquartered in Austin.  In his current role, Shane oversees all company operations as well as the company’s ambitious growth strategy across Central Texas and beyond.

Shane received a four-year Army ROTC scholarship and earned a BS in Marketing at Boston College. He subsequently served in the United States Army with the 1st Infantry Division as a Tank Platoon Leader and Tank Company Executive Officer. He is an avid triathlete and has completed over 30 sprint, Olympic, and half-iron distance races. Shane resides in Austin, Texas with his wife and two sons.

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