Finding, recruiting, and retaining top talent requires something more than just a large salary and corporate perks. The happiness equation for career-oriented people has three significant variables with a lot of permutations. The variables include salary, location, and job satisfaction. If you are trying to find top talent, you need to advertise around those variables and BE HONEST.
Most positions can provide two out of three, but rarely do all three fall perfectly into place for a specific person. Two is usually enough as long as job satisfaction is one of them. But attracting AND retaining the right talent requires being transparent about all three.
What is Top Talent Looking For?
I used to laugh when people said that “money can’t buy happiness.” My response was always, “but money can buy things that make me happy.” Money is a huge driving factor for many people. They need to provide for their families, they want to maintain a certain quality of life, or they don’t want to deny themselves certain pleasures.
Top talent understands the importance of non-monetary perks and wants to thoroughly understand what your organization has to offer. Do you have liberal vacation plans, flexible work schedules, discounts on fitness clubs, catered lunches on Fridays, excellent medical insurance? Do you cover your professionals should they need to seek legal counsel?
Don’t be afraid to advertise the non-traditional benefits. Those carrots will attract more prominent and more loyal workhorses than just a good salary. Top talent will evaluate the total compensation package, not just salary.
Take That Extra Step; Provide Unique Benefits
Often an employer cannot impact job location. Your business is where it is. Of course, there can also be flexibility in this area as well. I am not just talking about virtual work or business trips to cool locations. If your organization’s work is in a non-ideal place, make your team into a community where people want to be.
If you are recruiting people to the middle of nowhere but want talented young professionals, have company trips to a local sporting event, sponsor a community function, and develop a mentorship program to help build support for new talent coming into the area. Feeling part of something helps change a place from a bad location you need to suffer through to a community you suffer with.
Even if you pay well and are in a fantastic location, truly talented employees aren’t interested in hiring or staying with a company that doesn’t provide job satisfaction. As a hiring manager, it is your job to advertise its glide path to ensure the right people are interested in joining the team. High achievers need to know that there are growth and development options available and that company leadership is willing to invest in their people by training and developing staff.
Increase Job satisfaction
Job satisfaction requires expectation management during the interview process. Don’t hire for growth and then limit someone’s influence. Don’t hire for stability and then ask for innovation. And that leads directly into another aspect of job satisfaction that TWG has previously discussed extensively in this VLOG called “Leaving a good company because of a bad boss.” Being a consistent and competent leader who communicates clearly and effectively is part of being a good boss creating a productive work environment. Job satisfaction starts with knowing what you are getting into and then building and growing with the organization.
Even the best potential employee is a bad hire if they don’t find the job you are offering satisfying with adequate pay and in a decent location.
Treat Your Employees Like The Top Talent They Are
Recruiting efforts need to include more than just a list of job requirements. Include information about the area, community activities, examples of work and projects completed by the organization, and testimonials by current employees. Take the time and effort to advertise the real job to people who might like two out of three variables.
This article can also be viewed at Medium.